Competitor Analysis
SharkNinja average star rating vs combined competitors, by product category.
Categories winning
11
Categories losing
3
Tied
0
SN avg rating
4.20
Competitor avg
4.05
Average rating by category
SN bars are green where SN leads, red where competitors lead. Sorted by gap — SN’s biggest deficits first.
* SharkNinja has 3×+ more reviews than competitors here — small competitor sample, treat the comparison with caution.
Competitive position by category
Each dot is a category. Right = SN rated higher than competitors; up = SN gaining on them (last 6 months vs the 6 before). Bigger dot = more reviews behind it = more reliable. Only categories with 100+ reviews per side appear.
Cumulative rating trend over time
SharkNinja vs combined competitors, all products, lifetime-to-date average in 6-month periods. Pick a category in the filter to scope the comparison. Both lines start where each has enough data. Shows full history (not affected by the time range).
Competitor brands · All categories
Top 10 competitor brands by review volume (1,000+ reviews across all categories). SN overall: 4.20 (509,029 reviews).
| # | Brand | vs SN | ||
|---|---|---|---|---|
| 1 | Dyson | 44,334 | 4.25 | +0.06 |
| 2 | Cuisinart | 13,492 | 4.24 | +0.04 |
| 3 | Delonghi | 7,890 | 4.17 | -0.02 |
| 4 | Breville | 13,827 | 4.16 | -0.03 |
| 5 | Hoover | 3,896 | 4.15 | -0.05 |
| 6 | Philips | 9,264 | 4.09 | -0.10 |
| 7 | Revlon | 4,219 | 3.97 | -0.23 |
| 8 | BaByliss | 5,891 | 3.79 | -0.40 |
| 9 | Bissell | 13,504 | 3.73 | -0.47 |
| 10 | Tineco | 4,993 | 3.52 | -0.67 |
Industry-wide friction
Both SN and competitors sit below 4.0★ here — category-wide friction, not just an SN problem.
| Category | SN | Competitors |
|---|---|---|
| Robot Vacuum | 3.50 | 3.68 |
| Thirsti | 3.83 | 3.87 |
| Floorcare | 3.93 | 3.76 |
| Cordless | 4.00 | 3.89 |